Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa.

In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.

Listen to the full episode on Apple Podcasts, Google Podcasts, or Spotify.

In this episode

1:33: What’s Kasasa?

2:20: Industry trends

4:43: What’s in store for balance sheets

6:03: Phantom growth

7:25: Client success

9:31: High-yield accounts

11:25: Credit union priorities

13:58: Kasasa’s evolution

17:12: A 3-pronged approach

19:51: Common misconceptions

21:30: Challenges keeping Alisha up at night

23:33: Closing thoughts