media.americascreditunions.org/articles/123498-watch-human-centered-marketing
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WATCH: Human-centered marketing

Move beyond selling and build connections with members, author advises.

Bill Merrick
April 8, 2024

In an industry dominated by transactions, the true essence of marketing often gets lost in the numbers, says Dustin Brackett, author of “Market Like a Human” and founder/CEO at HIVE Strategy.

He addressed America’s Credit Unions’ 2024 Marketing & Business Development Council Conference in Las Vegas.

In this interview, Brackett discusses what it means to “market like a human,” how credit unions can personalize their marketing efforts, keys to building connections with consumers, and more.

Watch now: